Temu must systematically assess how illegal products are offered and disseminated through its marketplace. The European Commission has accepted the platform's action plan following a confirmed breach of the Digital Services Act. Temu has four months to implement the measures.
The plan has five components. Temu must perform an up-to-date risk assessment, use reliable metrics and explain where automated and manual controls fall short. The platform must also examine how recommendation algorithms can amplify illegal product listings and how traders may misuse features of the service.
The measures follow preliminary findings in 2025 and a €200 million fine in May 2026 for an inadequate risk assessment. An external independent audit will follow implementation. The European Commission will continue its supervision and has said it will pay particular attention to areas that the Digital Services Board considered insufficiently detailed.
For sellers, simply placing a product online is no longer enough. Product identity, supplier, safety documents and claims need to be verifiable. A marketplace may request additional information, block a listing or remove products when risks cannot be assessed properly.
The same data must remain recognisable throughout the logistics chain. Make sure the SKU, product name, brand, responsible economic operator and relevant documents match across the webshop, marketplace integration and inventory records. If a product is blocked or recalled, you need to identify the corresponding stock and orders quickly.